As we delve deeper into the 21st century, one might consider: is the era of purchasing music over?
We’ve come to the point as a generation where purchasing music has become obsolete or reserved for artist we hold close to heart. Spotify and Soundcloud were both game changing in the sense that they gave artists a chance to showcase their music for free through advertisements, or of course with monthly $10 or so premium subscription. Which is for sure a steal for someone who listens to as much music as I do. I have been an avid user of the media streaming websites for some time now and can’t remember the last time I purchased an album or simply felt the urge to. All I have to is flip a switch that would download it onto my phone and let me listen to it endlessly and once an album has run its course, simply erase and replace.
It has gotten to a point where iTunes, considerably the largest music vendor, has even added its own rendition of music streaming through Apple Music. Further showing that the shift is inevitable.
The only question I have is: How do we measure success once the switch is completely made?
I’d assume that becoming ‘Platinum’ will be near impossible and the number of listens on a track will determine popularity. The Billboard would have to adopt a new formula, and artists won’t make as much money as they used to.
Only God knows what will happen to CD’s.