Writing about World Music

Davidson College, Fall 2015

Childish Gambino: Because the Internet

Donald Glover is a jack of all trades when it comes to the entertainment business. He is an actor, writer, voice actor, comedian, rapper/singer/, song writer, and record producer. He preforms under the name Childish Gambino which he got from a Wu-Tang Clan name generator.

Unlike most artists, Childish Gambino really understands and embraces all of what internet has to offer. The idea of an “internet rapper” is still relatively new and not a very successful route for a vast majority of people trying to make a name for themselves. Childish Gambino has managed to moved beyond the “internet rapper” state, mainly due to his internet presence and mobility. His persona on the internet helps fuel the sharing of his music and content. He allows his fans to speculate about a lot of what he says and does. In the music videos for songs from his album, Because the Internet, there are hints at a monster that keep appearing at the end of each video. Fans went crazy trying to uncover the meaning behind the monster but Childish Gambino never explained the reason behind it. The internet is at the core of Childish Gambino’s success because it shaped who he is as a person, not just how his music reaches an audience.


1 Comment

  1. Childish Gambino is one of my favorite rappers! He is such a fantastic comedian and that transitions extremely well with his rap career. His lyrics are so colorful, often putting together metaphors, word-play, and allusions to showcase his unbelievable amount of wit. His producer, Ludwig Göransson, is also very talented and accomplished. Together they create wonderful songs that convey their musical prowess, blessing a generation with several masterpieces.

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